Licence for use of site for purpose of advertisement.

(1) Except under, and in conformity with, such terms and conditions of a licence as the Municipality may, by regulations, provide, no person, being the owner, lessee, sub-lessee, occupier, or advertising agent, shall use, or allow to be used, any site in any land, building, or wall, or erect, or allow to be erected, on any site any hoarding, frame, post, kiosk, structure, vehicle, neon-sign, or sky-sign for the purpose of display of any advertisement. (2) For the purpose of advertisement, every person - (a) using any site before the commencement of this Act, within ninety days from the date of such commencement, or (b) intending to use any site, or (c) whose licence for use of any site is about to expire, shall apply for a licence or renewal of licence, as the case may be, to the Chief Municipal Officer in such Form as may be specified by the Municipality. (3) The Chief Municipal Officer shall, after making such inspection as may be necessary grant or, as the case may be, renew a licence - (a) within such period of receipt of an application under sub-section (2), (b) on payment of such fee, and (c) for such period, or may refuse to grant a licence, or to renew any existing licence, in such circumstances, and within such time, as may be prescribed. (4) The Chief Municipal Officer shall cause to be maintained a register wherein the licences issued under this section shall be separately recorded in respect of advertisement sites - (a) on telephone, telegraph, electric or other posts or poles erected on or along public or private streets or public places, (b) in lands or buildings, and' (c) in cinema-halls, theatres or other places of public resort.