Penalty for contravention of section 11.

Except where he is permitted under the Central Act so to do, whoever in relation to any goods or things which are sold, transferred, distributed or delivered, or any service rendered, - (a) quotes any price or charge, or makes any announcement with regard to the price or charge; or (b) issues or exhibits any price list, invoice, cash memo, or other document; or (c) prepares or publishes any advertisement, poster or other document; or (d) indicates the weight, measure or number of the net contents of any package on any label, carton or other thing; or (e) expresses in relation to any transaction, industrial production or protection, any quantity or dimension, otherwise than in accordance with the standard units of weight, measure or numeration, shall be punished with fine which may extend to two thousand rupees, and, for the second or subsequent offence, with imprisonment for a term which may extend to one year and also with fine.