Provided that the Excise Commissioner may, at his discretion, allow such advertisement which is educative and promotes responsible drinking.

Power of Administrator to declare limit of sale by retail and by wholesale The Administrator may, by notification, declare in respect of the whole of the Union territory or to any local area comprised therein, as regards to purchasers generally or any specified class of purchasers and generally or for any specified occasion, the maximum or minimum quantity, or both, of a liquor, which for the purposes of this Regulation, may be sold by retail and by wholesale.