section 19
Grant of use of awesome Assam Logo
The Assam Tourism (Development and Registration) Act, 2024General202437 sections
Statutory text
- (1) The “Awesome Assam” logo, now recognized all over the world is the property of the Tourism Department, Government of Assam. To prevent infringement or misuse of the logo, that may in any way compromise its brand identity, any organization or body or event management who desires to use the logo shall apply for the same in the prescribed format to the Authority.
- (2) All establishments and offices of the Department are permitted to use the awesome Assam logo.
- (3) The use of the logo shall be permissible for only those events directly organized by the Department in collaboration with any other State or Union Territories or tourism corporations. For all other events, prior approval from the Authority shall be obtained.
- (4) The service provider of Assam as approved by the Department shall be permitted to use the logo for the duration of such approval. The tourist unit and the service providers shall not be able to use the awesome Assam logo if the permission is revoked.
- (5) Permission for use of the Assam tourism logo for or during events (including fairs and festivals) other than those organized by the Department shall be considered at a cost, keeping in mind the merit of the case as follows:-
- (a) nature and importance of the event;
- (b) profile or track record of the organizers;
- (c) profiles of participants and delegates;
- (d) other deliverables offered by way of exhibition space at the venue;
- (e) the extent to which the event shall aid in raising awareness of tourism and the culture and heritage of the country;
- (f) content of the programme and inclusion of tourism related content in the programme.
- (6) Requests for use of Assam Tourism logo on publications, website portals, photographers, research scholars, academicians, electronic media shall be considered only if the publications, websites or portals are tourism matter related to Assam and are not commercial in nature and such requests shall be considered on merit of each case at a cost.
- (7) All requests for use of the logo at events and persons who are not registered under the provision of this Act shall be intimated before 30 (thirty) days of the event with detailed information about the organization as mentioned under sub-section
- (5) above for consideration of the use of the logo. The use of the logo for any other purpose shall be considered on the basis of merit of each case, keeping in view the visibility, impact and the extent to which use of the logo shall help in generating greater awareness about Assam Tourism or tourism business.
- (8) Any organisation who uses the logo without prior permission from the Department shall have to pay such fine and in such manner as may be prescribed.
- (9) Permission accorded by the Department for use of the logo shall be subject to:-
- (a) the right of the Department to withdraw permission for use of the logo by giving sufficient notice;
- (b) the right of the Department, to view the proposed design and layout of the logo usage, prior to finalization of the same.
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