Penalty for failure to keep accounts or submit reports

If any dealer, who is liable to keep accounts or submit statements under section 11, fails without sufficient cause to keep or submit the same in the manner and within the period prescribed or keeps false accounts or submits false statements, he shall, on conviction, be punished with fine which may extend to Rs. 20,000 and in the case of a continuing failure, with an additional fine which may extend to Rs. 1,000 for each day during which such failure continues, after conviction for the first such failure.