Any delay in removing the hoarding beyond the stipulated period shall be liable for penalty under section 21.

Regulation of display Regulation of display.—

1. (1) No agency for display registered under sub-section
2. (2) of section 7, shall display any advertisement using a hoarding (either temporary or permanent), without intimating the Competent Authority forty eight hours prior to the display of the advertisement on the hoarding, in such form and upon payment of such processing fees as may be prescribed. Provided that the Agency for display shall not display the advertisement in the event the Competent Authority, within forty eight hours, raises any objection to the content of the display in terms of the criteria contained in Schedule III. In the event any such objection is raised, the time shall automatically extend by another period of forty eight hours in order to permit the Agency for Display to modify its display in terms of Schedule III. Failure to modify the display to the satisfaction of the Competent Authority will prohibit the Agency for display from displaying the said advertisement.
3. (2) The Local Authority within whose jurisdiction the hoarding is located shall be electronically forwarded a copy of the online form filed under sub-section
4. (1) by the Agency for display.
5. (3) The agency shall be bound to make such annual payments to the local Authority as well as the Competent Authority as may be prescribed.
6. (4) If the Agency for display intends to modify or change the advertisement being displayed, the Competent Authority shall be intimated afresh in terms of sub-section
7. (1) of the proposed new or modified display.
8. (5) Notwithstanding anything to the contrary contained in any other State law for the time being in force, every display irrespective of the date when it was put up shall not contain any of the prohibited displays as specified in Schedule III.
9. (6) Notwithstanding anything inconsistent therewith contained in any other enactment enacted by the State Legislature, save as otherwise provided herein, the provisions of such other State laws relating to regulation and providing for control of display with respect to display shall cease to apply on commencement of this Act.
10. (7) Any agency for display not being the owner of the hoarding, shall enter into a written contract with the agency for hoardings for its user. No Objection Certificate in such form as may be prescribed, shall be furnished from the Agency for hoardings at the time of submitting the form under sub-section (1).
11. (8) The Competent Authority shall allot a unique identification number and a Quick Response Code to each display, in such form and manner as may be prescribed. The unique identification number and the Quick Response Code shall be conspicuously reflected on the right hand side of the foot of the display.
12. (9) The agency for display shall ensure that the unique identification number and the Quick Response Code at all times are reflected on the display.
13. (10) A picture of the unique identification number and the Quick response code reflected on the display shall be uploaded by the Agency for display on the website of the Competent Authority in such form as may be prescribed.