Chapter V GENERAL MEASURES FOR THE DISSEMINATION OF LANGUAGE

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10. General Measures for the dissemination of language

Statutory text

(1) The board displaying the name of the Government undertakings or autonomous bodies, co-operative and public undertakings, name of the officers and designations and the boards used in the vehicles under the control of such institutions shall also be in Malayalam and in English as may be prescribed.
(2) The first half of boards displaying the names of commercial-industrial and business undertakings, trusts, counselling centres, hospitals, laboratories, amusement centres and hotels functioning with the approval and sanction of Government or Local Self Government Institutions, shall be in Malayalam and the second half shall be in English.
(3) The particulars displayed on the boards erected under the supervision of various departments in Government, quasi-government and co-operative institutions and Local Self Government Institutions of the State, shall be in Malayalam. If necessary, such boards may be displayed in English or in other language as may be prescribed.
(4) The boards erected in relation to works carried out, by accepting consideration from the Government or Local Self Government Institutions shall be displayed giving prominence to Malayalam.
(5) Boards, advertisements, bills, notices etc. in connection with any project under the Government or implemented, with any kind of consideration, grant, concession from Government or allied Institutions or Local Self Government Institutions shall be in Malayalam.
(6) In all industrial products manufactured and sold in the State, the name of the products and directions for its use shall also be in Malayalam.
(7) Advertisements and notifications issued by the Government intended for publication within Kerala shall be in Malayalam: Provided that such advertisements may be published in the respective language if necessary in the medias published in other languages.
(8) The pamphlets, informations, notices etc. of programmes conducted by Government shall be made available in Malayalam.
(9) A fixed percentage of the size of the boards, displaying advertisements and notices published for the information of the general public, in the State, and the Government advertisements published in newspapers, periodicals etc. in the State shall be in Malayalam. For this purpose, the classification of advertisements, the number/percentage of portions of advertisements to be displayed in Malayalam shall be, in such manner as may be prescribed. Except where the use of English is essential, the advertisement shall be in Malayalam: Provided that advertisements, intimations, boards and notices published for the information of the Tamil and Kannada linguistic minority areas shall also be published in the minority language of the respective area.

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